What skills can entrepreneurship be taught to students at school?
We can teach that kid, the ill-prepared student roaming the halls of the school in Everywhere, USA, to anticipate and learn to play — to succeed. We can teach him to build platforms, create confidence, recognize patterns and win by failing. We can teach him entrepreneurship.
Beyond skills, the ability to think critically and creatively is what often separates the most successful from the average. They are learned platforms an individual can leverage to deliver value and outperform the competition. Blogs, vlogs and podcasts, on the other hand, are examples of platforms entrepreneurs use to reach potential customers. The idea is to combine the two types of platforms to influence the marketplace and make profit.
Schools already teach content creation, but it’s often outside of the realm of useful — kids do it for a grade and little else. What if we replaced English essays with compelling blog posts? Argumentative writing supported with evidence is already taught in high school English and could be applied to a blog. With teachers no longer being the sole audience, the effectiveness of the student’s arguments could be judged by metrics such as engagement numbers, reader or viewer or listener comments, and eventually product/service purchases.
Kids know what they like but don’t always know what they stand for. They are influenced by peers and media. Marketers have developed a set of strategies to sway their opinions. Psychologist Marc Andrews describes advertising techniques such as using attractiveness, humor, scarcity, fear, social proof, sex and subliminals in his book Hidden Persuasion: 33 Psychological Influences Techniques in Advertising — all designed to influence and close the deal.
But, if a teen spends time branding herself, which involves reflecting on personal values and identifying who she truly is, she can become more self-aware and use this awareness to influence the world in positive ways. Then, she can create stories and products or services that are valuable, not superficial, because they are things she is passionate about and wants to share with the world.
Personal branding has other benefits, too. It builds confidence. It allows individuals to introduce themselves to the world and create a positive digital footprint, which is becoming essential in pursuing business and employment opportunities. Additionally, creating a personal brand differentiates one from the crowd and allows her to showcase skills and expertise.
Creating products or services
While startup failure statistics vary greatly depending on the criteria used to define failure, a CB Insights survey of 101 failed startups found the top reason for failure was creating products consumers did not want, with 42 percent of the companies naming this as one of the reasons. Product “pricing/cost issues” and “user-unfriendly product” were near the top as well.
Renowned physicist and futurist Michio Kaku explained on The James Altucher Showthat robots are “really bad at pattern recognition,” a skill that is strictly human. For now. Armed with the knowledge artificial intelligence will stink at it for decades, we can teach pattern recognition in school. And while some of it is intuitive, a 2012 studyconcluded that expertise in a domain greatly improves intuition. The researchers also found individuals can be trained to recognize patterns when given a set of thoughtful criteria to use.